Turn New Salespeople Into Closers.
I spent 35 years selling cars, then put the whole playbook into the books new salespeople use to get good fast. No fluff, no theory — just the 7-step process that closes deals and builds careers that last.
Nobody Ever Showed You How.
Most new salespeople get handed a desk and told to “go sell.” No system. No scripts. No one in their corner. Good people wash out in ninety days — not because they couldn’t do it, but because nobody ever taught them how. You don’t need more pressure or another pep talk. You need a proven playbook from someone who’s actually done the job.
Where Do You Want to Start?
Sales Training
Proven training for new salespeople and the dealerships that hire them — built on the 7-step process and 35 years on the floor. Start with the Car Sales Survival Series.
For Authors
Through Bedrock Heritage Publishing, I help authors go from manuscript to published book — and get it into readers’ hands.
Growth Coaching
One-on-one coaching for people who want to grow — in their career, their goals, or their life. In or out of the sales world.
35 Years on the Floor.
I’m Bruce Huddleston. I spent 35 years in automotive sales — long enough to learn every hard lesson the hard way, because nobody handed me a playbook when I started.
So I wrote one. The Car Sales Survival Series is everything I wish someone had taught me on day one: the 7-step process, the scripts, the mindset, and the little things that separate the reps who last from the ones who wash out. It’s part of a growing catalog I publish through my company, Bedrock Heritage Publishing, right here in Tyler, Texas.
Today I help new salespeople get good faster, dealerships keep the hires they invest in, and authors get their own books into the world. And when someone wants coaching on growth that has nothing to do with cars, I do that too.
No fluff. No theory. Just what actually works — from someone who’s been where you are.
This Isn't Theory.
Everything I teach comes straight from 35 years on the floor — the wins, the losses, and every lesson in between. I didn’t read it in a book. I lived it, then wrote the book.
The Car Sales Survival Series breaks the whole job down step by step: the meet and greet, the first 60 seconds, handling “I’m just looking,” reading body language, and the full 7-step process that turns a green rep into a closer. It’s part of a growing catalog of over 20 titles — with more coming — and it’s the training I wish I’d had on day one.
Getting Started Is Simple
1
Book a Call
Tell me who you’re training and where you’re stuck — a new rep, a whole floor, or yourself.
2
Get Your Plan
I’ll point you to the right mix of books, training, or coaching for your situation. No cookie-cutter programs.
3
Start Closing
Put the 7-step process to work and watch green reps turn into closers who last.
Ready to Stop Winging It?
Whether you’re a new rep trying to get good fast, a manager tired of watching hires wash out, or someone ready to grow — let’s build the plan that gets you there.
Or grab the free Sales Script Library and see how I work.